Inventing the University

I really enjoyed this article as it gave me some insight on how to reach out to the community that I am addressing in order to find some common ground and build on the relations that occur during communication. I found it interesting that when we are to write to our audience, the article states that we should write as if we know our audience. This should be done at their level and within the the framework of the topic. One of the things that I picked up also is that when we write, in order to meet there level of discourse, it is important that we do not lecture through our writings, that we inform through common ground. This process is about building bridges and common understandings through communications of the point of view and the readers.