Monday, June 2, 2008

Real-World

The Training Table ad is set up to provide a flow for the reader that is attractive rather than proper. When they use the title of Turkey Bacon Sandwich, there are no punctuations as it is used for a name of the sandwich rather than part of a sentence structure.

Jack and Coke: The very first sentence is actually 2 sentences combined into one, without the semi colon. I think that they do this rather than confuse the advertisement with excessive punctuations, Americas favorite cola; mixed with genuine Jack... Real old time refreshment! Is this a complete sentence????

Cabela's: this ad uses shot incomplete sentences in order to describe the gear that is for sale, I think that the intention is to keep the ad short and brief so that it still gets the information accross while keeping the attention of the readers as well as keeping the cost of the ad down if the ad is prices by the word.

No comments: